Domestic Tourism Pull Gathers Strength

The latest Tourism Research Australia data show that Our Towns have been far from sluggish from helping drive the state’s domestic visitor numbers which in the past year grew 6.2 per cent to a record high of 21.5 million.

outback queensland
Tourism and Major Events Minister Kate Jones says Australian travellers injected billions of dollars into the state’s economy with more visitors choosing to stay longer.

“Queensland continues to grow its national visitor numbers, hitting record highs for visitor spend and visitors’ stay in the past year and injecting billions of dollars into our economy.”

Ms Jones said the figure increases reveal positive signs for Queensland’s tourism.

“Southern Queensland Country (19.6 %), and Queensland’s Outback (10.4%) all saw major gains in visitor expenditure.”

These numbers compare with Brisbane at a 15.5% increase, Gold Coast at a 4.1% increase, Fraser Coast at a 21% increase, Southern Great Barrier Reef at 14%, Mackay at 30.3% and Whitsundays at 6.4%.

“Visiting friends and family visitation also increased 7.4 per cent to a record high of 7.4 million.”

The Minister says the Government and Tourism Queensland are determined to grow the national market.

“We know domestic tourists play a vital role in building a strong economy. That’s why, through Tourism and Events Queensland, we’ve made our goal to ‘inspire the world to experience the best address on earth’, whether it is for a short visit or a longer stay.”